Buchanan Studios Blog

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food and beverage photographer

drink photographer

beverage photography

Whether you’ve spent a lot of time and money on branding your company, or are planning to, it’s important to find a photographer whose vision matches your own. Finding the right photographer is not simply a matter of finding one that can do the job – it’s about finding the photographer that understands your company and will craft images to fit. Give 10 photographers the same assignment and you’ll end up with 10 different images. How do you know if the photographer you’re considering is a good fit? The first step is to look at their portfolio.  If you’re an innovative technology company that needs to convey how far ahead of the curve you are, it’s probably not best to use a photographer who shoots in a traditional, staid style. Likewise, if you’re a financial company who needs to reassure conservative customers, then a contemporary bleeding edge style is not the way to go. You have a vision for your company, make sure your photographer fits that vision.


Written by stevebuchanan

September 29, 2008 at 4:15 pm

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