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Photographic Style

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food and beverage photographer

drink photographer

beverage photography

Whether you’ve spent a lot of time and money on branding your company, or are planning to, it’s important to find a photographer whose vision matches your own. Finding the right photographer is not simply a matter of finding one that can do the job – it’s about finding the photographer that understands your company and will craft images to fit. Give 10 photographers the same assignment and you’ll end up with 10 different images. How do you know if the photographer you’re considering is a good fit? The first step is to look at their portfolio.  If you’re an innovative technology company that needs to convey how far ahead of the curve you are, it’s probably not best to use a photographer who shoots in a traditional, staid style. Likewise, if you’re a financial company who needs to reassure conservative customers, then a contemporary bleeding edge style is not the way to go. You have a vision for your company, make sure your photographer fits that vision.

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Written by stevebuchanan

September 29, 2008 at 4:15 pm

The right tools for the business of photography

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food photography

Always use the right tool for the right job.

We try very hard to estimate our jobs properly.  That means sitting down, taking our time and going through all of the possible details.  Sometimes (ok, most) there are a lot of questions to ask the client and a lot of details to be worked out.  With many of our clients we have a history together.  We’ve done many jobs in the past and we all have a good understanding of what it takes to do the next one down the road. With new clients we don’t have that history so we spend time up front and work out as many details as we can. These details include an estimate of charges.  An estimate may include fees, usage and production charges like stylists, permits and insurance.  We also use contracts that spell out our responsibilities as well as the client’s.  Many new clients are surprised that we use contracts and other business forms like estimates and change orders, but this is a business and we run it as such.  In our experience, using paperwork like this helps avoid misunderstandings in the first place and increases communication between ourselves and our clients.  After all, this is a communications business.

Written by stevebuchanan

September 19, 2008 at 9:17 am

Location Photography

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Office Photography in Maryland

Location photography from Federalsburg, Maryland

A large portion of our work is done on location.  Sometimes the shoot specifically features a location in the shot (ie, a shot of a factory or office). Other times we come to a clients office and set up a mobile studio. When working at a clients facility many factors come into play.  The biggest issue is often space. Depending on the nature of the job the space requirements vary greatly.  If we are shooting executive portraits a large conference room will often work well.  Generally speaking a 16×20 clear area works well. Of course larger is always better and we’ve certainly worked in smaller spaces.  Another issue to consider is foot traffic. We use lights and computers and tripods and things that make walking tricky sometimes.  For that reason setting up in an area open to the public presents special considerations, nothing that can’t be handled, but it’s good to know about it in advance.

Written by stevebuchanan

September 18, 2008 at 8:32 am