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Posts Tagged ‘harry mcmann

New food photos from Glory Days

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Part of our ongoing work with Glory Days Grill

cheeseburger with lettuce tomato onionpork chop with apple slaw and potatoes

Food styling by Harry McMann

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Written by stevebuchanan

October 19, 2010 at 1:09 pm

Why use a food stylist?

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sandwich, photograph, food, photo, maryland, maryland food photographer, md, dagwood, mid atlantic, commercial

The short answer is it makes the work better.  I know lighting.  I know composition. I know lenses and file types and filters.  I don’t know cooking, I don’t know food chemistry.  That’s where the food stylist comes in.  It’s the stylists forté to know how to cook the food (or not) in the manner that will produce the look you’re aiming for.  It’s a combination of experience, talent and education that makes this possible.  Food stylists are a great combination of chef and visual artist. Most stylists have degrees in culinary arts and years of experience in the food service industry.  They’ve learned the craft of food styling from apprenticeships as well as the occasional workshop or class at school.  A few come at it from the other direction and were artists, film makers or photographers who got into food styling from that side.

Often we’re approached by a restaurateur or small chain restaurant that’s looking to do some photography for marketing purposes.  Maybe they need shots for their menu, their website or other such uses.  Invariably the talk turns to pricing and after finding out what they need I’ll send over an estimate.  Since I like to keep my clients in the loop on exactly how they’re spending their money I itemize my estimates.  This will occasionally lead to the questioning of line items on the estimate and I’m happy to answer any questions.  Many clients will question the need for the food stylist stating, “Our chef can prepare the food, we don’t need a stylist.”  Sometimes they’re right.  Usually not.  The chef’s job is to prepare food that tastes out of this world.  Our job is to prepare food that looks out of this world.  How food is prepared for photography is nothing like how food is prepared for customers.

Above image styled by Harry McMann

Written by stevebuchanan

January 22, 2009 at 10:32 am