Buchanan Studios Blog

news and events from Buchanan Studios

Posts Tagged ‘marketing

Does good photography matter?

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Since you’re reading this on a photography blog, there’s not really any suspense as to the answer.  Of course a photographer things photography matters. But what about other people?  One of our regular restaurant clients made a remark regarding their current summer menu. This menu (which contains more photos than usual) has been phenomenally successful. As in on the order of triple what they usually do. Now of course, most of that has to do with the quality of the product – but I’ll take some of the credit!

salad, chef, pinwheel, meat, restaurant, food, menu, photography, photossalad, chef, pinwheel, meat, restaurant, food, menu, photography, photos

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Written by stevebuchanan

July 31, 2012 at 10:12 am

Just keep swimming

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I’ve noticed a theme when I’m on the phone with current and (hopefully) future clients. They’re all saying that they’re not sure how things are going to pan out with the current economic snafu, and therefore they’re holding off on new marketing. To a certain extent this makes sense. We market when we have something new to say, a new product, new service, new location etc. Right now business expansion is pretty much kaput, so not much new going on. But this can also be counter productive. Right now your clients/customers are looking for ways to be more efficient and make their dollar go further. If they’re willing to change brand loyalties, how will they find you if you don’t market? Also, businesses that haven’t planned for the recession may not be around for much longer, which opens up the market to their old customers. How will they find you if you don’t market? There are several outstanding articles out there in the blogosphere on this…

Seth Godin

Leslie Burns-Dell’Acqua

Duct Tape Marketing

Written by stevebuchanan

November 20, 2008 at 9:17 pm

July newsletter available

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This month’s newsletter is about marketing in an economy that’s, um well, crappy.  Get it here

Written by stevebuchanan

July 3, 2008 at 12:51 pm

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